北京中科纵横信息技术研究院
 
首頁 | 研究分析 | 專題視野 | 中科視點 | 中國視點 | 區域視點 國際視點 | 英文視點| 國際法規 | 國內法規 | 數據中心 | 熱點下載 |  簡體切換
搜索:通過此功能可以快速搜索本站內容.
關鍵字
您當前位置: 首頁 >> 英語視點 >> China News
China's digital games market booming
時間:2016-3-10

China's digital gaming market has grown robustly in the past few years on the back of popular mobile games and e-sports. The uptrend is expected to continue.

According to Newzoo, a global gaming research firm, China's digital games market may have notched up sales of $22.2 billion in 2015, up 23 percent year-on-year, and surpassed the United States where sales touched $22 billion.

If the actual figures confirm the estimates, China will have become the world's largest market for mobile games.

Small wonder, the State General Administration of Sport, the national governing body of e-sports, announced in December it will hold China Mobile E-Sports Games this year.

The gaming market has never had it so good. The range now available includes Web games, mobile games, single-player games and video games.

Overall sales at 140.7 billion yuan ($21.63 billion) last year were the highest annual figure ever, up almost 23 percent year-on-year, according to a report of the China Audio-Video and Digital Publishing Association and the CNG Games Research Center.

Such stupendous revenue came from 534 million players or users of games in 2015, up 3.3 percent from 2014, the report said.

Most of them were hooked to mobile games, the key driver of sales, as more and more people started using smartphones.

Sales of mobile games alone soared 87 percent from 20 billion yuan in 2014 to 51.46 billion yuan in 2015, according to some estimates.

Analysys International, a Beijing-based consultancy, estimated sales of mobile games will reach 52.37 billion yuan this year, up 27 percent year-on-year. In 2017, sales are expected to surpass 66.83 billion yuan, up 27.6 percent year-on-year.

But Xue Yongfeng, an analyst with Analysys International, said: "The mobile games market has shown a robust growth since 2012. Mobile games netted 40 billion yuan in sales last year."

Whatever the actual figure for 2015 may turn out to be, Yao Jianjun, CEO of Feiyu Technology International Co Ltd, a leading domestic Internet game developer, knows why sales are surging.

"Games have become an essential part of young people's lifestyle. With the advent of mobile Internet and continuous improvements in hand-held devices' capabilities, everyone can access the Internet and entertainment anytime anywhere, which means a large number of people who had seldom played games in the past are enjoying mobile games now."

打印】【關閉
上一篇:
PC maker Alienware rides the wave of e-sports
下一篇:
China to cap energy consumption in 2016-2020 perio
網站推薦:
 國家信息中心 國務院發展 研究中心 中國社會科學院 中國發改委 中國科學院 中國海關 國家統計局 中國財政部 中國檢察院
關于我們 | 聯繫我們 | 訂購流程 | 付款方式 | 組織結構圖 | 免責聲明 | 友情鏈接| 誠聘英才
Copyright: Chinese Science Information Research Institute All Rights Reserved
TEL:0086-10-84675230    FAX:0086-10-84673367     E-mail:service@zkreport.org
Qingnian Chuangye Building,Baisha Rd. 200#,Changping District,Beijing,China
北京中科縱橫信息技術研究院

京ICP备09112509号-1

京公网安备 11010502032534号